Denim Concept Store is the newest project signed by Aridon Group. It is an ambitious project, which aims to redefine the experience of buying a pair of jeans. Denim Concept store is a multibrand store, under the umbrella of which customers will have access to top brands like Lee, Wrangler and Mavi. Focused on the best quality when it comes to jeans, the new Denim Concept Store aims to improve the experience of each customer in search of the perfect pair of jeans. The first Denim Concept Store will open in October 2021 in Romania, Bucharest, in the Afi Cotroceni shopping center.