Every May, we celebrate the anniversary of Levi's® first-ever blue jeans. The official date is May 20 because it was on this day, back in 1873, that Levi Strauss and Jacob Davis were granted patent number 139,121 for the process of riveting work pants to make them stronger and more durable. We all know those work pants as the 501® Original, our five-pocketed, button-fly, straight fit that would go on to become the blueprint of modern day jeans everywhere.
But this May is something special. This May, the most iconic denim in the world turns 150 years old. It's our 501® Sesquicentennial (dare you to say that one time fast). Now that's cause to party.
From limited-edition styles to exclusive collabs to once-in-a-lifetime events, we're making denim history and inviting you to join in. The easiest way to participate? Getting yourself some 501® jeans.
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